In an era where digital audio platforms are vying for audience attention, Acast, the world’s leading independent podcast company, has taken a step further. In their bid to improve the podcast advertising landscape, they have launched real-time campaign planning tools for both advertisers and podcasters.
Acast’s new feature, Availability Calendar, is set to revolutionize the media planning process. It empowers advertisers to view up-to-date inventory availability for host-read sponsorship campaigns across Acast’s expansive marketplace. This transparency is designed to slash the time advertisers spend planning and booking campaigns, while also facilitating ad spend distribution across multiple podcasts simultaneously.
This innovation isn’t just a game-changer for advertisers; it also empowers podcasters. A recent addition to the platform, the AdCollab feature, is a creator portal where podcasters can instantly view a list of brands interested in collaborating. The feature also enables podcasters to accept or reject brand proposals in real-time, connecting them directly with advertisers to kickstart planning. With improved visibility, podcasters can now identify and act on money-making opportunities with greater ease.
Acast has been making strides in the podcasting world since the launch of its self-serve advertising platform last year. In June, the company made host-read sponsorships available on the platform, giving advertisers access to the largest marketplace of podcast influencers. Shortly after, Acast rolled out AdCollab, marking the first time advertisers and podcasters could collaborate directly. This feature has drastically reduced the time it takes to book host-read campaigns by a whopping 85%.
Acast’s Senior Director of Product, Milly Botes, said, “In launching our self-serve advertising platform and bringing AdCollab to market, Acast has made it easier than ever to book and produce podcast advertising campaigns. Globally, podcast ad spend is inadequately distributed to the largest shows, but by improving planning and discoverability tools for advertisers, Acast is increasing the scalability of their brand message while also making it possible for each of the more than 100,000 podcasters on Acast to earn money from their craft.”
This innovation comes on the back of Acast’s stellar third quarter earning results, which saw a 32% increase in net sales growth. The company also hit the milestone of having paid over $300 million directly to podcasters since 2014.
Since its launch last year, Acast’s self-serve podcast advertising platform has been adopted by organizations of all sizes and industries, from small and medium-sized businesses to household brands, and even podcasters themselves. Nearly 40% of advertisers have booked repeat campaigns, demonstrating the platform’s success and potential.
In the evolving world of digital audio, Acast’s innovative approach to podcast advertising promises a new era of efficiency and transparency.
Links:
1. [AdCollab](https://advertise.acast.com/news-and-insights/acast-enables-real-time-podcaster-and-advertiser-collaboration-with-adcollab?utm_source=podnews.net&utm_medium=web&utm_campaign=podnews.net:2023-11-09)
2. [Acast’s third quarter earning results](https://investors.acast.com/press-releases/q3-on-track-towards-profitability?utm_source=podnews.net&utm_medium=web&utm_campaign=podnews.net:2023-11-09)
3. [Acast’s self-serve podcast advertising platform](https://www.acast.com/blog/news/acast-introduces-self-serve-platform-to-enable-more-brands-and-advertisers-to-advertise-on-podcasts?utm_source=podnews.net&utm_medium=web&utm_campaign=podnews.net:2023-11-09)
4. [Booking host-read sponsorship campaigns](https://apply.selfserve.acast.com/apply.?utm_source=podnews.net&utm_medium=web&utm_campaign=podnews.net:2023-11-09)
https://podnews.net/press-release/acast-real-time