Opinion: Acast Expands Reach with “Your Mama’s Kitchen” Podcast
In a groundbreaking move, Acast, the world’s largest independent podcast company, has announced the availability of the hit podcast “Your Mama’s Kitchen” across the entire open ecosystem of podcasts. This move comes after the podcast’s successful launch exclusively on Audible earlier this month. Now, listeners can enjoy this captivating show wherever they get their podcasts, thanks to Acast’s partnership with Higher Ground. Additionally, advertisers can now reach a wider audience of podcast consumers.
Hosted by Peabody and Emmy award-winning journalist Michele Norris, “Your Mama’s Kitchen” delves into the complexities of family life and how early culinary experiences shape personal and professional journeys. Each episode features a guest who brings a recipe of their favorite dish from their youth, allowing listeners to taste a bit of their story. With a diverse range of guests including actors, authors, chefs, musicians, and more, the conversations that unfold reveal the deep connections between cuisine, culture, and identity.
Michele Norris, a well-known voice in podcasting and a former host of NPR’s renowned podcast “All Things Considered,” brings her expertise and experience to “Your Mama’s Kitchen.” Her extensive network has allowed her to invite influential figures such as former First Lady Michelle Obama, Chef José Andrés, Broadcaster Gayle King, Kerry Washington, and many others to share their stories on the show.
Acast’s Interim Managing Director for the US, Tiffany Ashitey, expressed excitement about working with Higher Ground to make these inspiring stories accessible to listeners worldwide. In addition to expanding the podcast’s availability, Acast has collaborated with Michele and the Higher Ground team on creative brand campaigns that reflect the spirit of the show and its impressive lineup of guests.
The release of “Your Mama’s Kitchen” on Acast’s platform marks the first project resulting from the partnership between Acast and Higher Ground. This partnership, announced earlier this year, enables Acast to manage ad sales and content distribution for Higher Ground Podcasts. By leveraging Acast’s platform-agnostic distribution channel, “Your Mama’s Kitchen” can now reach a broader audience, further cementing Acast’s position as a leader in the podcast industry.
For listeners, “Your Mama’s Kitchen” offers a unique opportunity to explore the power of food in shaping our lives. As Michele Norris aptly puts it, recipes are like time capsules, transporting us back to significant moments and memories. Acast has successfully captured this essence through its creative ad campaigns, crafting thoughtful and engaging pieces that enhance the storytelling experience for listeners.
In conclusion, Acast’s expansion of “Your Mama’s Kitchen” to the open podcast ecosystem is a significant development in the industry. By partnering with Higher Ground and leveraging Acast’s distribution capabilities, this podcast is now accessible to a wider audience, allowing more people to enjoy the rich conversations about cuisine, culture, and identity. This move solidifies Acast’s position as a prominent player in the podcast landscape.
To listen to “Your Mama’s Kitchen” and explore the incredible lineup of guests, visit the following links:
– “Your Mama’s Kitchen” on Acast: [https://podnews.net/press-release/acast-higherground]
– “Your Mama’s Kitchen” on Apple Podcasts: [https://feeds.acast.com/public/shows/michelle-obama-the-light-podcast?utm_source=podnews.net&utm_medium=web&utm_campaign=podnews.net:2023-08-30]
– Higher Ground: [https://www.acast.com/blog/news/acast-to-manage-ad-sales-and-distribution-for-higher-ground-podcasts-bringing-podcasts-to-audiences-everywhere?utm_source=podnews.net&utm_medium=web&utm_campaign=podnews.net:2023-08-30]
Sources:
– Your Mama’s Kitchen podcast: [https://podnews.net/podcast/iae29]
– All Things Considered podcast: [https://www.npr.org/programs/all-things-considered/?utm_source=podnews.net&utm_medium=web&utm_campaign=podnews.net:2023-08-30]
https://podnews.net/press-release/your-mamas-kitchen