Title: A Groundbreaking Integration Set to Revolutionize the Podcast Advertising Industry
In a groundbreaking move, AdLarge, Flightpath, and Sounder are thrilled to announce a first-to-market integration that is poised to revolutionize the podcast advertising industry. This collaboration combines cutting-edge technology, brand safety measures, contextual targeting, and customized campaign execution, elevating podcast advertising campaigns to an unprecedented level of innovation and effectiveness.
Sounder, renowned for its accurate classification of publisher’s content to ensure brand safety, suitability, and contextual relevance, has expanded its capabilities further by integrating with Flightpath. This integration empowers AdLarge to leverage Flightpath’s Sales Availability Dashboard for campaign forecasting and planning, unlocking a new realm of innovation and effectiveness for ad placement across all clients.
Key Integration Highlights:
1. Precision and Trust at Scale: AdLarge’s full catalog now provides the ability to target contextual and brand-suitable inventory, enabling advertisers to deliver their message across relevant and suitable content. This brings immeasurable value and security to the ad buying experience within the marketplace.
2. Seamless Campaign Execution: The integration streamlines the advertising process, making it more efficient and user-friendly. Publishers can now confidently forecast advertising tags and navigate the complexities of campaign execution with ease.
3. Enhanced Transparency and Accountability: AdLarge, long recognized for its commitment to transparency and accountability, continues to deliver on its promise to advertisers. As the first partner of Flightpath, AdLarge ensures enhanced transparency and accountability throughout the entire podcast ad sales process.
“We are dedicated to providing our clients with the most effective and brand-suitable advertising options,” stated Ilwira Marciszek, SVP of Revenue Operations and Digital Sales for AdLarge. “Our partnership with Flightpath and Sounder exemplifies our commitment to bringing innovative and unmatched solutions to the market, while fostering trust within the podcast ad sales process.”
Brittany Hall, Sounder’s Vice President of Sales and Client Success, emphasized the significance of this collaboration, stating, “This marks a significant milestone in the advertising world, offering advertisers unprecedented control, precision, and efficiency in their campaigns, akin to other mediums like display and video.”
Flightpath CEO and Founder, Sean Howard, acknowledged AdLarge’s leadership in the industry, stating, “By bringing together two complementary partners like Sounder and Flightpath, we can create substantial value for the agencies and brands that AdLarge serves.”
This integration between AdLarge, Flightpath, and Sounder sets a new standard for the podcast advertising industry. Advertisers can now take advantage of the unique capabilities and technological advancements offered by this collaboration, redefining the way podcast advertising campaigns are executed.
URL links:
– AdLarge: [www.adlarge.com](www.adlarge.com)
– Flightpath: [www.flightpath.com](www.flightpath.com)
– Sounder: [www.sounder.fm](www.sounder.fm)
https://podnews.net/press-release/adlarge-flightpath-sounder