Audacia Expands its Reach in Asia through Partnership with Podcast Network Asia
By [Author Name]
In a strategic move to tap into the booming podcast market in Asia, Audacia, a global advertising marketplace, has announced its collaboration with Podcast Network Asia (PNA) to represent its podcasts in the region. This partnership will not only streamline podcast inventory connections but also make premium podcast content more accessible to advertisers.
With ad spending in the Digital Audio Advertising segment in Asia expected to reach US$2.15 billion by 2023, this collaboration opens up new opportunities for clients to connect with an increasingly engaged audience.
Moreover, Podcast Network Asia will become the official representative for Audacia Audio in the Philippines, enabling local advertisers to purchase a mix of local and international audio content. This expanded offering will undoubtedly attract more local brands in the Philippines.
Kym Treasure, CEO and founder of Audacia, expressed her excitement about the growing demand for premium podcasts across the JAPAC region. She mentioned receiving hundreds of briefs from clients interested in partnering with such podcasts. The inclusion of the Philippines in Audacia’s regional strategy was a natural choice due to the high demand from the country.
Since its launch in 2022, Audacia has witnessed an overwhelming interest from advertisers and publishers worldwide. This collaboration with Ron Baetiong and his team at PNA solidifies Audacia’s position as Asia’s premium audio network and presents promising opportunities for its clients.
Ron Baetiong, CEO and Founder of Podcast Network Asia, emphasized the importance of this partnership in addressing the monetization gap in Southeast Asia. He expressed enthusiasm about working with Audacia to provide podcasters in the region with better access to monetization options, thereby supporting their growth and success.
About Audacia:
Audacia is the leading global advertising marketplace that connects publishers, advertisers, and customers across premium audio environments. As the only independent, full-stack digital audio advertising platform, Audacia provides a comprehensive global solution. To learn more about Audacia, visit [audaciaaudio.com](https://audaciaaudio.com/?utm_source=podnews.net&utm_medium=web&utm_campaign=podnews.net:2023-10-17).
About Podcast Network Asia:
Podcast Network Asia (PNA) is the largest podcast network in Asia, offering a diverse range of premium podcasts for brand sponsorship. With its latest product, Podmachine, an AI-powered system, PNA empowers podcasters to maximize their potential at minimal cost.
Sources:
– [Audacia](https://audaciaaudio.com/?utm_source=podnews.net&utm_medium=web&utm_campaign=podnews.net:2023-10-17)
– [Podcast Network Asia](https://podcastnetwork.asia/)
https://podnews.net/press-release/audacia-podcast-network-asia