In an exciting move that promises to bring a new level of intrigue to the satellite radio airwaves, SiriusXM has announced a partnership with independent media and podcast company, audiochuck, to create a channel devoted solely to true crime content.
The brainchild of audiochuck’s founder, Ashley Flowers, the new channel is slated for a launch in early 2022. It will feature the cream of the crop from audiochuck’s portfolio, handpicked by Flowers and her team. The channel will showcase episodes from the highly popular Crime Junkie podcast, along with select content from other top-rated shows including Anatomy of a Murder, The Deck, CounterClock, and Park Predators.
Flowers will also host a new series on the channel, where she engages celebrities and special guests in riveting conversations about their fascination with true crime. The announcement was made during SiriusXM’s Next Generation & Industry Preview event in New York.
The partnership marks a significant milestone for both companies. This is the first time that a channel devoted exclusively to true crime audio content will be hitting the airwaves. Flowers expressed her excitement on the partnership, mentioning the opportunity to reach new audiences and the thrill of being chosen by SiriusXM to create the first-of-its-kind channel. She also expressed her enthusiasm towards the new original programming for SiriusXM subscribers.
This new venture is an extension of the existing relationship between SiriusXM and audiochuck. The partnership began in 2021, granting SiriusXM exclusive ad sales rights for audiochuck’s acclaimed and award-winning podcasts via SXM Media, the joint advertising sales group from Sirius XM Holdings Inc.
SiriusXM’s President and Chief Content Officer, Scott Greenstein, praised audiochuck for their passion for high-quality audio and compelling storytelling. He expressed confidence that the new channel would not only bolster the experience of current listeners but also attract those who are yet to explore the podcasting world.
The audiochuck channel adds to SiriusXM’s strategy of providing popular podcasts a new platform and exclusive access to their subscribers. This move follows the successful launch of the Freakonomics Radio channel and the Crooked Radio takeover last year, featuring popular content from the Freakonomics Radio Network catalog and Crooked Media’s Pod Save America respectively.
More details on this partnership are expected to be announced soon.
[SiriusXM](https://www.siriusxm.com/), [audiochuck](https://www.audiochuck.com/), [Crime Junkie](https://crimejunkiepodcast.com/), [Anatomy of a Murder](https://anatomyofmurder.com/), [The Deck](https://www.audiochuck.com/show/the-deck/), [CounterClock](https://www.audiochuck.com/show/counterclock/), [Park Predators](https://parkpredators.com/), [Freakonomics Radio](http://freakonomics.com/), [Crooked Media](https://crooked.com/), [Pod Save America](https://crooked.com/podcast-series/pod-save-america/).
https://podnews.net/press-release/audiochuck-siriusxm-channel