Choosing the Right Keywords for Your Podcast’s Discoverability
By [Author Name]
According to The Podcast Host, 40% of podcast listeners search for a podcast directly on their listening apps. And among them, 58% type the topic into their app’s search bar, and choose from the results. This highlights the significant role that search plays in helping people discover podcasts. Ausha, the leading podcast marketing platform, is pleased to introduce a groundbreaking solution: the PSO Control Panel.
In the world of podcasting, optimizing search results hasn’t been explored as much as it has in website SEO (Search Engine Optimization). While website creators have SEO down to a science, figuring out the algorithms that help people find your podcast has become a big deal for creators. Apple Podcasts suggests integrating keywords in podcast metadata, choosing the most spot-on keywords, and earning good ratings to attract more listeners.
However, finding the best keywords for your podcast can be difficult. This is where Podcast Search Optimization (PSO) comes in. Much like SEO for websites, PSO is all about optimizing metadata to boost a podcast’s visibility in search results. It’s not just about using keywords, but strategically integrating them to enhance discoverability and reach a larger audience. PSO is becoming an indispensable skill for podcasters serious about growing their audience.
But here’s the challenge: if you can’t measure it, you can’t improve it. This is why Ausha has introduced the PSO Control Panel. This groundbreaking solution empowers podcasters to track their positions on listening platforms like Apple Podcasts and Spotify. The PSO Control Panel is a brand-new feature designed by Ausha to grant podcasters control over their visibility and discoverability by identifying, monitoring, and optimizing keyword choices.
From day one, Ausha has focused on giving podcasters easy-to-use tools to reach more listeners and grow their shows. In a world overwhelmed with podcast choices, where being visible is key, the PSO Control Panel is Ausha’s latest commitment to podcasters. Today, Ausha is kicking off the private Beta Test of the PSO Control Panel, allowing a select group of 100 Ausha users to try out this innovative tool to optimize their rankings.
Ausha plans to open the PSO Control Panel for all Ausha users by the end of the year. To stay updated with more PSO news, register to our mailing list.
About Ausha:
Ausha stands as a leading force in the realm of Innovative Podcast Marketing. Founded in France in 2018 and making its mark in the U.S. since 2022, Ausha provides an all-in-one platform that simplifies every facet of podcast marketing. From seamless hosting and distribution across major global directories to advanced promotional tools backed by AI, Ausha is the go-to platform for over 11,000 podcasters worldwide. Always at the cutting edge of technology, Ausha is committed to empowering podcasters to grow their audience. Beyond our tech expertise, Ausha is proud to be a “Great Place to Work” and is dedicated to various social and environmental causes. Learn more at www.ausha.co.
URL links:
– The Podcast Host: [https://www.thepodcasthost.com/](https://www.thepodcasthost.com/)
– Ausha: [https://www.ausha.co/](https://www.ausha.co/)
– Apple Podcasts: [https://www.apple.com/apple-podcasts/](https://www.apple.com/apple-podcasts/)
– Spotify: [https://www.spotify.com/](https://www.spotify.com/)
https://podnews.net/press-release/ausha-podcast-search-optimisation