How Sony Music Entertainment is Expanding its Podcast Slate with “How To Fail with Elizabeth Day”
Sony Music Entertainment (SME) has recently announced a significant addition to its podcast lineup with the inclusion of one of the UK’s most renowned and successful podcasts, “How To Fail with Elizabeth Day.” This landmark partnership marks a new chapter for Elizabeth Day, who is widely regarded as one of the top independent female podcasters in the UK.
Hosted by author and podcaster Elizabeth Day, “How To Fail” has gained immense popularity since its launch in 2018, publishing over 200 episodes and amassing more than 45 million downloads. Day has revolutionized the interview format by focusing on celebrating the things that haven’t gone right. With her warmth and wit, she has attracted influential guests such as Phoebe Waller-Bridge, Stanley Tucci, Gloria Steinem, Chimamanda Ngozi Adichie, Andrew Scott, and Bernadine Evaristo.
Starting in January 2024, Sony Music Entertainment will exclusively distribute “How To Fail with Elizabeth Day.” As part of this partnership, SME will introduce a robust subscription offering with Apple Podcasts, providing listeners with more content from Elizabeth and expanding the How to Fail brand’s presence on social media and YouTube.
Elizabeth Day will make her debut with Sony Music Entertainment at IAB UK’s Podcast Upfronts, where the company will showcase top talent and shows from its global network.
“I’m thrilled to be joining the team at Sony Music,” says Elizabeth Day. “They already have an impressive roster of podcasts, and it feels like a perfect new home for How To Fail. I’ve been impressed by their expertise, enthusiasm, and kindness, as well as their longstanding belief in the power of podcasts.”
Steve Ackerman, EVP, Co-Head of Global Podcasts at Sony Music Entertainment, expresses his excitement about this partnership. He believes that How to Fail has grown into a powerhouse podcast with a continually expanding audience. Ackerman is eager to work with Elizabeth Day to create even more captivating content for her loyal listeners.
Listeners can subscribe to “How To Fail with Elizabeth Day” on major podcast platforms like Apple Podcasts and Spotify. For more information on other Sony podcasts, follow @SonyPodcasts on Twitter and Instagram.
This collaboration between Sony Music Entertainment and Elizabeth Day represents a significant development in the podcast industry. It highlights the growing influence and reach of podcasts as a form of entertainment and media.
Sources:
– Sony Music Entertainment: https://podnews.net/press-release/how-to-fail-sony-music-entertainment(https://www.sonymusic.co.uk/how-to-fail-sme)
– How To Fail with Elizabeth Day: https://podnews.net/press-release/how-to-fail-sony-music-entertainment(https://podnews.net/podcast/ia3m)
– Apple Podcasts: https://podnews.net/press-release/how-to-fail-sony-music-entertainment(https://www.apple.com/apple-podcasts/)
– Spotify: https://podnews.net/press-release/how-to-fail-sony-music-entertainment(https://www.spotify.com/)
https://podnews.net/press-release/how-to-fail-sony-music-entertainment