In a significant media alliance in Australia, ARN’s iHeart has confirmed a multi-year partnership with Seven Network, the nation’s leading news and public affairs network. This strategic collaboration sees iHeart, Australia’s preeminent podcast publisher, becoming the exclusive sales representative for 7NEWS’ wide-ranging portfolio of top-rated news podcasts.
The pact, effective immediately, significantly enriches iHeart’s local news and public affairs content offerings, which cover an array of topics from breaking news, interviews, entertainment and sports news, to true crime and investigative specials. Podcasts featured within this partnership include 7NEWS Headlines, Sunrise, Pendulum, Shot in the Dark, and the award-winning true crime investigation The Lady Vanishes, which has surpassed 16 million downloads.
Reflecting on this partnership, Corey Layton, ARN Head of Digital Audio, expressed his delight in joining hands with 7NEWS. He stressed that the alliance aligns perfectly with their mission to bring the best and most diverse content to listeners and brands. The collaboration with 7NEWS, he added, is aimed at setting new benchmarks in news and public affairs podcasting.
Craig McPherson, Seven’s Network Director of News and Public Affairs, also expressed his enthusiasm about the revenue share agreement with iHeart. He acknowledged iHeart as the most successful and innovative player in the podcasting space. McPherson expressed pride in the trust viewers place in them for reliable and honest reporting, a trust that extends across their digital platforms, including their podcast slate. He also stated his excitement about producing more high-quality, engaging content in line with the new partnership.
ARN’s iHeart will concentrate on amplifying and monetising 7NEWS podcasts, providing advertisers with a unique opportunity to reach a highly engaged audience interested in premium news and public affairs content.
The inclusion of the 7NEWS slate adds an additional 700,000 monthly downloads to iHeart’s significant and dedicated listener base, which last month achieved over 19 million downloads and four million listeners.
With the addition of globally recognized podcasts like The Daily from The New York Times, The Daily Aus and Your News Now, iHeart’s prowess in delivering global and local news content for listeners and brands is indisputable.
References:
– ARN’s iHeart: https://www.iheart.com/
– Seven Network: https://www.sevenwestmedia.com.au/
– 7NEWS: https://7news.com.au/
– The Daily from The New York Times: https://www.nytimes.com/column/the-daily
– The Daily Aus: https://www.thedailyaus.com.au/
– Your News Now: https://www.yournewsnow.com/
https://podnews.net/press-release/arn-7news