In the ever-evolving world of digital media, power players Kast Media and Big IP Media are making their mark. After announcing their partnership last month, the two have continued to expand their joint efforts, adding four shows to their roster: The John Campea Show, The Big Thing, The Dan Murrell Podcast, and Star Wars Explained. This comes on the heels of their distribution deal for the Happy Sad Confused podcast hosted by Josh Horowitz.
The power duo aims to leverage Kast Media’s expertise in audio production and Big IP Media’s proficiency in video content, a combination that is increasingly critical as platforms like YouTube, Spotify, and Apple Podcasts diversify their offerings.
The partnership has already paid dividends. Big IP Media’s TV & Film podcasts, hosted by notable entertainment industry commentators, garnered over 140 million impressions across YouTube and podcast platforms in 2022 alone. The programming offers a rich mix of movie reviews, streaming recaps, box office breakdowns, and awards commentary.
Scott Porch and Kristian Harloff, who launched Big IP Media in 2020, are at the helm of this enterprise. Porch, a seasoned journalist, has covered TV and digital media for the New York Times and Fast Company. Harloff, a former VP of development at Collider Video and VP of content at Skybound Entertainment, has a strong track record in the entertainment industry, creating The Movie Trivia Schmoedown and hosting The Big Thing podcast and YouTube channel.
Kast Media, under the leadership of CEO Colin Thomson, brings an impressive portfolio to the table. As a pioneer in the multi-channel simulcast strategy for show creation and distribution, Kast Media has a roster of top 100 shows across all genres, reaching over 13 million unique listeners/viewers per month.
This partnership marks a significant expansion in their 2023 growth strategy, with the two companies set to develop new shows and concepts. Their aim is not only to increase the reach of their high-caliber visual podcasts but also diversify into other revenue streams, including subscription and virtual events.
The shows will be distributed and monetized by Kast Media throughout 2023, with further expansion announcements already in the pipeline.
In a world where the boundaries between audio and visual media are increasingly blurred, the partnership between Kast Media and Big IP Media is a clear signal of the future of digital content.
Kast Media: https://www.kastmedia.com/
Big IP Media: https://www.bigipmedia.com/
Advertisecast: https://www.advertisecast.com/
Scott Porch: https://www.scottporch.com/
Kristian Harloff: https://www.kristianharloff.com/
Happy Sad Confused: https://happysadconfused.com/
The John Campea Show: https://www.johncampeashow.com/
The Big Thing: https://www.bigthing.com/
The Dan Murrell Podcast: https://www.danmurrellpodcast.com/
Star Wars Explained: https://www.starwarsexplained.com/
https://podnews.net/press-release/kast-media-big-ip-media