August 2023 Podcast Advertising Rates Announced by Liberated Syndication Inc.
In a recent announcement, Liberated Syndication Inc. (Libsyn), the leading all-in-one podcasting platform, revealed its August 2023 Podcast Advertising Rates. These rates include the highest and most accessible Cost Per Thousand (CPM) categories.
Dave Hanley, Chief Revenue Officer of Libsyn’s AdvertiseCast, highlighted the growing value of podcasting after the Podcast Movement conference. Hanley emphasized the importance of context in delivering messages to the right audience at the right moment. He also mentioned the company’s commitment to podcasting innovations and the launch of predictive contextual advertising solutions.
The August 2023 Podcast Advertising Rates, published monthly by Libsyn’s AdvertiseCast, empower podcasters and advertisers by providing market pricing insights. Derived from actual sales data across AdvertiseCast’s network of thousands of shows, these rates serve as a valuable resource for the industry.
For August 2023, the average CPM rate for a 60-second ad spot was $22.14, remaining relatively flat compared to the previous month and experiencing a year-over-year decrease. The three highest CPM categories in August were Technology, Education, and Arts, all priced at $26.
In addition, advertisers can effectively reach highly engaged audiences at more accessible CPM rates in the Sports, News, and TV & Film categories, which averaged around the low 20s in August.
Libsyn’s AdvertiseCast offers an ad buying and management platform that enables podcast advertisers to initiate and manage targeted and measurable campaigns while maximizing returns for creators. Historical monthly CPM rates can be found on AdvertiseCast’s website.
Founded in 2004, Liberated Syndication Inc. (Libsyn) is the leading all-in-one podcasting platform for creators and advertisers. The company hosted over 75,000 shows and delivered over 8 billion downloads globally in 2022. Libsyn’s AdvertiseCast marketplace, Julep Media platform, Glow podcast membership platform, and Pair Networks web hosting platform contribute to its comprehensive podcasting services.
Sources:
– Libsyn: www.libsyn.com
– AdvertiseCast Podcast Advertising Rates: www.advertisecast.com/podcast-advertising-rates
– Pair Networks: www.pair.com
https://podnews.net/press-release/advertisecast-aug23