LiSTNR: Where Personalization Drives Podcast Success
In a groundbreaking move, LiSTNR executives are taking center stage in a new podcast trade campaign that brings the iconic classic band t-shirt meme to life. This campaign aims to emphasize the power of personalization and highlight how it is at the core of what LiSTNR podcasts offer.
Featuring 18 passionate LiSTNR staff members from various departments, the campaign showcases their unique blend of podcast favorites. Whether it’s a combination of Hamish & Andy, Morbid, The Howie Games, 7am, or KICPOD, each individual has their own distinct podcast preferences. The ads conclude with the tagline, “LiSTNR. Where reach gets more personal.”
While 8 million podcast listeners share LiSTNR in common, their tastes and interests in genres and podcast titles differ greatly. Personalization is ingrained in LiSTNR’s DNA, and it is this personal touch that keeps audiences coming back for more. The evidence of this lies in LiSTNR’s remarkable 145% audience growth* in just one year.
In the realm of audio, podcasts are recognized as the most intimate and immersive audio experience that listeners can engage with. They offer unparalleled brand engagement opportunities.
Nikki Clarkson, SCA Chief Marketing Officer, explains, “Insights from our key media agencies have revealed that while strong reach is crucial for planning podcast campaigns, personalization is recognized and valued as the very essence of LiSTNR’s offering.”
The new campaign brings together all these aspects of personalization, featuring LiSTNR’s own executives as examples of the 8 million captivated audience members who make each one of them unique. Many of the featured individuals also have strong and valuable relationships with our clients and agencies, further reinforcing the personalization theme.
Taking inspiration from the classic band t-shirt meme, which has been embraced by countless people worldwide for over two decades, LiSTNR has reimagined it for podcast favorites. Australia’s #1 podcasters, Hamish & Andy, are at the forefront of this campaign, leveraging the iconic ampersand that symbolizes both the comedy duo and the t-shirt meme itself.
Seb Rennie, SCA Chief Commercial Officer, highlights Australia’s leading position in podcast listening and the ability of podcasts to connect with audiences throughout the day. Research among SCA’s client base has shown that integrated podcast campaigns improve brand consideration and drive action.
Podcasts have undeniably captivated Australians, and LiSTNR’s 8-million strong podcast audience offers brands the opportunity for intimate and personalized connections at scale. This campaign showcases LiSTNR’s commitment to personalization by putting our passionate people in the spotlight. The t-shirts, which were printed for our recent A Night with LiSTNR event for media agencies, have generated significant demand.
The campaign was launched on August 28th across trade media platforms.
LiSTNR website: [insert URL here]
Hamish & Andy podcast: [insert URL here]
Morbid podcast: [insert URL here]
The Howie Games podcast: [insert URL here]
7am podcast: [insert URL here]
KICPOD podcast: [insert URL here]
*Data source: [insert source of audience growth statistic here]
https://podnews.net/press-release/listnr-execs