In an industry first, Podcast Marketing Academy, a leading education and media company for the podcasting industry, released their debut Podcast Marketing Trends Report. The report provides a fresh perspective on podcast marketing, providing data-driven insights and benchmarks that publishers can leverage to make informed marketing decisions.
Some industry observers have noted a rising trend of reports focused on the podcasting industry in recent years. However, according to Jeremy Enns, founder of the Podcast Marketing Academy, none of these reports provided the answers he sought as a podcast marketer, creator, and business owner. This observation prompted him to spearhead the research project.
The report, which encompasses data from podcasts across six continents, multiple languages, and all major formats and genres, features several key findings. These include month-over-month and yearly growth rates, median episode lengths, episode release schedules, and episode consumption rates, among other key metrics. Enns candidly outlined the results as “depressing,” emphasizing the challenges of growing a podcast from scratch. However, he also underlined a silver lining: the shared struggles of the podcasting medium offer solace to creators and publishers who may be disheartened by their growth rates.
The research project was a collaborative effort, with podcast hosting company Transistor.fm, podcast events company Podcast Movement, and podcast production and hosting company Alitu supporting the endeavor.
The Podcast Marketing Academy, an online education and media company, specializes in assisting brands, businesses, and creators in understanding and implementing strategic and intentional approaches to podcast marketing and growth. Through a strategy-first approach, the academy offers a variety of free and paid content, live events, community, and one-on-one consulting to help podcasts of all sizes grow their shows and the businesses behind them.
Read the full report [here](https://podcastmarketingacademy.com/podcast-marketing-trends-2023/?utm_source=podnews.net&utm_medium=web&utm_campaign=podnews.net:2023-11-13).
Learn more about the Podcast Marketing Academy [here](http://www.podcastmarketingacademy.com).
To explore Transistor.fm, click [here](http://www.transistor.fm).
To learn more about Podcast Movement, visit [here](http://www.podcastmovement.com).
To discover Alitu, click [here](http://www.alitu.com).
https://podnews.net/press-release/podcast-marketing-2023