Title: Podster and Acast Collaborate to Adapt Popular Portuguese True Crime Show to German Market
Subtitle: Partnership between Danish startup Podster and global podcasting platform Acast aims to expand reach and revenue by bringing localized podcasts to international audiences.
In an exclusive partnership established in June 2023, Danish startup Podster and Acast have joined forces to adapt popular local podcasts into new global formats. As Podster focuses on the adaptation process, Acast supports the startup with marketing efforts, enabling them to reach new listeners and generate a larger audience and revenue.
Already having successfully launched the show Forhøret in Denmark, which originated from Sweden, Podster and Acast are now turning their attention to the German podcast market. Their latest endeavor involves adapting the Portuguese true crime show ‘O Insolito’ and renaming it ‘Ungewöhnliche Kriminalfälle’ in German.
Henriette Høj Gharib, Co-founder and CEO of Podster, expressed her excitement about the collaboration, stating, “It felt great to release our first show with Acast in our home country. However, we are more than ready to make an entry into the German market. It is safe to say that we at Podster are really looking forward to publishing another show through our collaboration with Acast. And it will not be our last.”
Acast, known for its extensive podcast network of over 100,000 shows, generates over 430 million listens per month globally. In the second quarter of 2023, the company recorded 1.3 billion listens worldwide. Acast collaborates with renowned publishing houses such as BBC, The Guardian, The Economist, as well as multiple publishers and indie podcasts in Germany.
Tobi Griebenow, Content Director at Acast Germany, emphasized the partnership’s significance, stating, “Recognizing that Acast offers an unparalleled blend of expertise and infrastructure, this partnership is proof of that. The collaboration with Podster has enabled us to propel ‘O Insolito’ beyond boundaries, captivating new markets to launch a highly successful podcast from Portugal in Germany. Great storytelling really does know no bounds.”
The podcast ‘Ungewöhnliche Kriminalfälle’ is based on the true crime cases featured in the Portuguese show ‘O Insolito,’ which has garnered over half a million subscribers on its YouTube channel hosted by Marcos Campos. The first season of ‘Ungewöhnliche Kriminalfälle’ will consist of 12 episodes, with the premiere scheduled for September 15. Subsequent episodes will be published weekly.
By leveraging Podster’s adaptation prowess and Acast’s marketing expertise, the partnership aims to bring captivating podcasts to diverse international audiences, creating a win-win situation for both companies and podcast enthusiasts alike.
URL links:
– Acast: [www.acast.com](www.acast.com)
– Podster: [www.podster.com](www.podster.com)
– ‘O Insolito’ YouTube channel: [www.youtube.com/oinsolito](www.youtube.com/oinsolito)
– ‘Ungewöhnliche Kriminalfälle’: [www.podnews.net/podcast/iastf](www.podnews.net/podcast/iastf)
https://podnews.net/press-release/o-insolito-german