Sony Music Entertainment’s Global Podcast Division recently unveiled its impressive lineup of shows at the 2023 IAB UK Podcast Upfront, signaling the company’s commitment to dominating the podcasting landscape. The event featured a captivating conversation with renowned author and podcaster Elizabeth Day, who announced that her hit podcast How To Fail will be joining Sony Music’s podcast slate in January 2024.
Having amassed over 45 million downloads since its inception in 2018, How To Fail has established itself as one of the UK’s most successful interview podcasts. With its loyal and engaged female audience, the show presents a unique opportunity for advertisers to connect with listeners who have a strong interest in wellness and self-improvement. Day expressed her excitement about the partnership, emphasizing her dedication to maintaining the podcast’s core listenership while reaching a broader audience.
In addition to Day’s announcement, the event also featured a fascinating discussion between actor and Shrink The Box co-host Ben Bailey-Smith and historian Dan Jones, host of This Is History. The conversation shed light on the dedicated audiences of their respective shows and the expanded content and advertising options available.
SME’s presentation also showcased some of the UK’s most talented individuals, including comic actor and director Kathy Burke, best-selling author and comedian Fern Brady, and beloved actor Ade Edmundson. These individuals contribute to SME’s diverse and compelling lineup of entertainment shows, which includes popular titles such as Where There’s A Will, There’s A Wake; Out To Lunch; Kermode & Mayo’s Take, and the upcoming series What A Combo!
Moreover, Sony Music Entertainment emphasized its commitment to diversifying its podcast offerings. Over the past year, the company has successfully developed narrative, limited run series such as Chameleon, Cover Up, and Smoke Screen. These franchises have cultivated devoted and engaged audiences, with many fans subscribing to SME’s paid subscription channel, The Binge, for exclusive content.
For more information on Sony Music Entertainment’s impressive podcast collection, follow @SonyPodcasts on Twitter and Instagram.
URL links:
– Sony Music Entertainment: [www.sonymusic.com](www.sonymusic.com)
– IAB UK Podcast Upfront: [www.iabuk.com](www.iabuk.com)
– How To Fail podcast: [www.howtofailpodcast.co.uk](www.howtofailpodcast.co.uk)
– Shrink The Box podcast: [www.shrinkthebox.com](www.shrinkthebox.com)
– This Is History podcast: [www.thisishistory.co.uk](www.thisishistory.co.uk)
– Where There’s A Will, There’s A Wake podcast: [www.willwakepodcast.com](www.willwakepodcast.com)
– Out To Lunch podcast: [www.outtolunchpodcast.co.uk](www.outtolunchpodcast.co.uk)
– Kermode & Mayo’s Take podcast: [www.kermodeandmayo.com](www.kermodeandmayo.com)
– What A Combo! podcast: [www.whatacombopodcast.com](www.whatacombopodcast.com)
– Chameleon podcast: [www.chameleonpodcast.co.uk](www.chameleonpodcast.co.uk)
– Cover Up podcast: [www.coveruppodcast.com](www.coveruppodcast.com)
– Smoke Screen podcast: [www.smokescreenpodcast.co.uk](www.smokescreenpodcast.co.uk)
– The Binge subscription channel: [www.thebinge.com](www.thebinge.com)
https://podnews.net/press-release/sme-iab-upfront-2023