Title: Measuring the True Impact of Baked-In Audio Ads: Veritonic’s Transparent Approach
In today’s rapidly evolving audio and podcast advertising landscape, the ability to accurately measure the performance of embedded or ‘baked-in’ audio ads is crucial for advertisers. Veritonic, the industry’s comprehensive audio analytics and research platform, has announced a groundbreaking solution that provides clients with unparalleled insight into the true impact of these ads without relying on forced exposure approaches.
Unlike other audio measurement providers, Veritonic’s industry-leading brand lift solution utilizes pixel-based measurement upon listener exposure to the ad. This approach allows clients to measure the performance of baked-in ads transparently, delivering actionable insights and a significant advantage in optimizing campaigns.
Thad Smith, Global Lead of Employer Brand at Indeed, attests to the effectiveness of Veritonic’s brand lift study. He states, “Veritonic’s Brand Lift study helped us confirm our performance campaign was also helping to improve our brand metrics. The collaboration with Veritonic’s team on methodology gave us confidence in the results, enabling us to move forward quickly with additional planning for audio channels.”
Veritonic’s diverse range of audio measurement solutions, including Brand Lift and Attribution, empowers advertisers to gauge full-funnel performance using a single pixel. This includes measuring reach, impressions, CTA efficacy, and more, providing a comprehensive understanding of campaign effectiveness.
“As the audio and podcast advertising landscape continues to evolve, advertisers need the measurement data to support the ongoing evolution of their audio strategies,” says Scott Simonelli, Founder and CEO of Veritonic. “At Veritonic, we strive to provide our clients with full-funnel, apples-to-apples measurement for all of their audio endeavors. Measuring the impact of baked-in audio ads on actual exposure is a critical component of that commitment.”
Veritonic, as the exclusive provider of independent and holistic audio data and analytics, has become the go-to platform for leading brands, agencies, and platforms around the world. Its advanced audio measurement capabilities enable clients to research, test, and measure the ROI of their audio assets and campaigns, thereby gaining confidence, optimizing investments, and increasing returns through engaging consumers with compelling audio experiences.
To learn more about Veritonic’s advanced audio measurement capabilities, please visit their website at www.veritonic.com or contact email@example.com.
– Veritonic Website: www.veritonic.com
– Indeed: www.indeed.com