In a game-changing move set to redefine the audio attribution landscape, Veritonic — an industry leader in audio analytics and research — has introduced a series of advanced innovations to their platform. The move is geared towards meeting the surging demands of advertisers and brands seeking greater flexibility and granularity in their campaigns.
Veritonic’s decision to heighten their investment in high-tech big data is a strategic stroke aimed at enhancing their delivery of campaigns, regardless of scale. By bolstering these capabilities, the company is ensuring superior performance, support, and adherence to Service Level Agreements (SLAs).
One of the cornerstones of Veritonic’s innovation drive is the premium conversion event logs that offer clients an unmatched level of flexibility and granularity. Such granularity will empower clients to understand conversion events and associated impressions thoroughly. The conversion event logs, therefore, provide a comprehensive tool for clients to model and analyze various attribution methodologies, assess conversion rates, identify actionable impressions and geotargeting opportunities, evaluate IP distribution, and analyze listener overlap among different campaigns.
Veritonic’s CEO, Scott Simonelli, emphasizes the company’s commitment to providing the industry with sound, comprehensible, and adaptable audio measurement methodologies. “We take great pride and responsibility in our role as data providers. Our focus is to continuously adapt to our clients’ needs and the demands of the advertising industry. We are committed to making our audio-first solutions as streamlined, efficient, and flexible as possible,” said Simonelli.
Veritonic’s audacious move is a testament to the company’s commitment to staying at the forefront of the industry by delivering compelling audio experiences that engage consumers, optimize risk, and maximize return on investment.
For those interested in leveraging Veritonic’s groundbreaking Audio Attribution capabilities, more information can be found on [their website](https://www.veritonic.com/?utm_source=podnews.net&utm_medium=web&utm_campaign=podnews.net:2023-11-08) or by reaching out to sales@veritonic.com.
Veritonic has positioned itself as the go-to platform for brands, agencies, publishers, and platforms seeking to research, test, and measure the ROI of their audio assets and campaigns pre-market, in-market, and post-campaign. Their comprehensive audio research and analytics platform has already earned the trust of world-renowned entities, with more set to follow as Veritonic continues to innovate in the audio analytics space.
[Veritonic](https://www.veritonic.com?utm_source=podnews.net&utm_medium=web&utm_campaign=podnews.net:2023-11-08)
https://podnews.net/press-release/veritonic-enhancements