In a new example of corporate podcasting, Voiceworks.ai has partnered with Travis Perkins, the UK’s largest construction materials distributor, to launch the podcast series ‘Trade Talk.’ Voiceworks.ai, a leading voice technology and audio consortium, will offer production execution support for the new series.
The podcast series, which aims to provide industry news and advice for trade professionals through engaging conversations with industry insiders, is the latest production by Voiceworks.ai. The collaboration with Travis Perkins is a testament to Voiceworks.ai’s growing popularity among household brands.
Hosted by radio presenter Sally Wallace, whose husband has a 15-year history in construction, the series also features Karl Conway of KLC Builders and Jake Keenan, a branch manager at Travis Perkins. Drawing on their unique experiences and insights, the trio offers valuable advice to those considering a career in the trade.
In the inaugural episode, Wallace discusses apprenticeships, training, and financial management in the construction sector with Conway and Keenan.
Sophie Hind, Managing Director of Voiceworks.ai, lauds the partnership with Travis Perkins, describing it as an exciting opportunity to work with a big brand on the Trade Talk series. She adds that more household names are leveraging the commercial potential of podcasts as part of their marketing and audience engagement efforts.
Podcasts, Hind believes, capture attention in a way other channels no longer can. She adds that involving industry insiders, as Travis Perkins has done with Trade Talk, leads to an authentic listener experience that builds brand awareness and loyalty in a highly competitive space.
Matthew Aitken, Head of Marketing at Travis Perkins, describes the podcast as a valuable resource filled with helpful tips and relatable subjects for the trade. He adds that they are thrilled to be working with Sally, Karl and Jake, who bring diverse construction sector experiences.
For Wallace, the opportunity to host ‘Trade Talk’ is a perfect fusion of her personal and professional life. She describes the episodes as fun and informative, offering relatable stories and industry topics along with glimpses into her life as a wife in the trade.
References:
[Travis Perkins](https://www.travisperkins.co.uk/)
[Voiceworks.ai](https://www.voiceworks.ai/)
[Trade Talk Podcast](https://podnews.net/podcast/iavlu)
[KLC Builders](https://www.klcbuilders.co.uk/)
https://podnews.net/press-release/voiceworks-travis-perkins