Op-Ed: VOXEUS: Driving the French Podcast Industry Forward
The digital audio landscape in France has been transformed by the innovative podcast web broadcasting and monetization technology developed by SPARTEO, a company represented by its flagship product, Voxeus. The platform, already used by a significant portion of leading French publishers including Le Figaro, Le Parisien, 20 Minutes, Elle, Eurosport, and Capital, is now welcoming several new clients. The latest to join the fold includes esteemed daily, Le Monde, along with AFP (Agence France Presse), Konbini, and Humanoid [1].
Voxeus has successfully entrenched its leadership in audio AdTech among publishers. The technology allows publishers to turn podcasts into valuable assets, control their distribution, and enhance the audio within their ecosystem. This revolutionary approach allows for the generation of incremental revenue, a feature that is changing the game for the French audio publishing industry.
Elisabeth Cialdella, General Manager of M Publicité, asserts that the partnership with Voxeus marks a significant step in their audio content development strategy. She adds, “By collaborating with Voxeus, we strengthen our ability to monetize our podcasts while maintaining the editorial quality that is the reputation of the Le Monde Group.”
Jérôme Guibaud, who oversees Operations at Voxeus, sees the addition of Le Monde as a testament to their superior technology. He states, “The arrival of Le Monde demonstrates that we have developed the best podcast broadcasting and monetization technology on the market. It’s also great news for our advertising partners who now have access to the most comprehensive and qualitative audio inventory in the French market.”
Since its inception in 2020, Voxeus has generated 45 million real listens (over 120 million minutes listened) for publishers. The platform is used by a significant portion of major French podcasts and supports brands and their agencies in promoting their podcasts and advertising messages within an affinity-based audio environment, combining performance and reach.
With Voxeus, SPARTEO is driving the French podcast industry forward, providing a suite of technologies dedicated to publishers. As more publishers join the network, such as Le Parisien, Elle, and Le Figaro, it is clear that Voxeus is leading the way in transforming the digital audio landscape.
Links:
[1] https://voxeus.com
https://podnews.net/press-release/voxeus-clients