Title: The Evolving Canadian Podcast Landscape: Insights from Triton Digital’s Mid-Year Trends Report
In its latest report, Triton Digital, the global leader in technology and services for the digital audio, podcast, and broadcast radio industries, sheds light on the evolving Canadian podcast landscape. The Canada Mid-Year Podcast Trends Report, released alongside the monthly Canada Podcast Ranker, offers valuable insights into podcast listening trends, listener demographics, popular genres, download rates, sales networks, and more.
According to the report, the most popular podcast genres in Canada are True Crime, News, and Comedy, with an average of 3.0 hours of content downloaded per listener, per week. Additional key findings include:
– Listeners download an average of 4.4 episodes per week, with 92% of podcasts being listened to on mobile devices.
– Wednesday emerges as the top day for podcast listening, particularly between 10am – 12pm EST.
– The Triton Canada Podcast Ranker reveals that the top sales network, based on average weekly download volume, is SiriusXM Podcast Network, followed by CBC/Radio-Canada and Wondery.
– Notable podcasts in Canada include Dateline NBC (NBCUniversal News Group), SmartLess (Wondery Network), and Front Burner (CBC/Radio-Canada).
Daryl Battaglia, SVP Measurement Products & Strategy at Triton Digital, expressed excitement about highlighting valuable insights into Canadian listening habits. He emphasized podcasting’s captivating and influential nature as a medium for storytelling, underscoring Triton Digital’s commitment to providing dependable and trustworthy data on podcast consumption and listener behaviors.
The 2023 Podcast Trends in Canada Report incorporates data from various sources, including Triton Digital’s IAB Tech Lab certified Podcast Metrics service. This service measures server log data from Triton’s Omny Studio platform and other industry hosting platforms. The comprehensive report offers a comprehensive overview of the Canadian podcast landscape.
To access the full 2023 Podcast Trends in Canada Report, please click here.
For more information on participating in Triton Digital’s podcast and streaming rankers, please contact solutions@tritondigital.com.
URL links:
– Triton Digital: https://www.tritondigital.com/
– SiriusXM Podcast Network: https://www.siriusxm.com/podcast
– CBC/Radio-Canada: https://www.cbc.ca/radio/podcasts
– Wondery: https://wondery.com/
https://podnews.net/press-release/triton-canada-trends-sep23